随着电商直播的迅猛发展,假冒伪劣产品的违规销售问题逐渐显露出来,成为业界和消费者关注的焦点之一,本文通过分析电商直播售卖产品的现状,对电商直播售卖假冒伪劣产品和政府监督机构之间的关系进行博弈分析,建立监督博弈模型,并以此分析政府和直播电商之间的博弈均衡,从而提出解决直播电商违规售卖假冒伪劣产品问题的政策建议。The problem of counterfeit and inferior products has become a focus of the industry and consumers, and this paper analyzes the relationship between fake and inferior products and government supervision agencies by analyzing the current situation of selling fake and inferior products, and establishes the supervision game model, and analyzes the game balance between the government and the live operators, and puts forward the policy suggestions for solving the problem of selling fake and inferior products.
随着电子商务在我国农村地区的蓬勃发展,丘陵山区由于其独特的地理条件,面临着一系列电子商务发展的困境。本论文通过分析丘陵山区电子商务发展的困境,探讨其面临的主要挑战,并结合贵州省石阡县茶叶电商扶贫模式等典型案例,提出了切实可行的破解对策。论文最后总结了丘陵山区电商发展现状及其破解对策的实际意义,并展望了未来在政策推动、技术应用和人才支持等方面的进一步发展。通过本研究,旨在为我国丘陵山区电子商务发展提供理论依据和实践指导,以促进山区经济的发展和乡村振兴战略的实现。With the vigorous development of e-commerce in rural areas of China, hilly and mountainous regions face a series of challenges due to their unique geographical conditions. This paper analyzes the current status of e-commerce development in hilly and mountainous areas, explores the main challenges they encounter, and proposes practical solutions by examining typical cases such as the tea e-commerce poverty alleviation model in Shiqian County, Guizhou Province. Finally, the paper summarizes the practical significance of the current status and solutions for e-commerce development in hilly and mountainous areas, and looks forward to further developments in policy promotion, technology application, and talent support. Through this study, it aims to provide theoretical basis and practical guidance for the e-commerce development in hilly and mountainous areas of China, promoting the economic development of these regions and the realization of the rural revitalization strategy.
