China’s accession to the WTO will allow the foreign investments to enter China’s Internet field. The broad audience market in China, therefore, will become the biggest and most attractive cake which mass media all over the world try and share via Internet. How should Chinese radio and TV industry and its Internet face the keen competition among Chinese and foreign network media is a problem that demands urgent consideration. This paper proposes a strategic conception of integrating transmission resources of the Chinese radio and TV network and forging a Chinese all-direction, all-weather radio and TV multimedia transmission network taking a global digital interactive network as a means.
