The mass media, namely, radio and television programs, newspaper and websites, plays an important role of broad- casting news, entertaining and educating people. And intentionally, or unintentionally carrying bias. In this male-dominated world, the female are always more often biased. This thesis mainly focuses on the anti-female bias in the news language by giving and dis- cussing the examples selected from different news reports.
As a Chinese proverb declares,"The beginningof wisdom is to call things by their right names."For an entrepreneur,the beginning of his success isto call his brand by a right name.A brand needs agood name as much as the mankind does.A
