移动互联网以及基于此发展起来的新媒体为科技成果的传播提供了新的模式。“今日头条”以推荐算法为基础向特定人群提供定制化新闻资讯的形式使得其在新媒体平台中独具一格。本文分析了“今日头条”平台中科技类头条号运行现状和存在问题,对“今日头条”推荐算法中的文本分析、用户标签、个性化推荐三个方面进行了系统研究,构建了科技类头条号运营策略模型,最后为如何通过头条号提高科技成果的传播效果提出了建议。 The mobile Internet and the new media based onit provide a new model for the dissemination of scientific and technologicalachievements. Today’s headlines make it unique in new media platforms byproviding customized news to specific groups based on recommendationalgorithms. This paper analyzes the running status and existing problems ofscience and technology headlines in today’s headline platform, andsystematically studies the text analysis, user tags and personalizedrecommendation in today’s headline recommendation algorithm, then constructsthe operation strategy model of science and technology headlines. Finally,suggestions are made on how to improve the dissemination effect of scientificand technological achievements through headlines.
