The role of the real estate industry plays a very important in China＇s eco- nomic reform, and in recent years, with the onomy, the real estate enterprises in China progressive development of market ec- have become weak. However. the ＂hot real estate＂ seems to be in constantly upgrading. Industry development is necessary for the operation of each enterprise. Development is an important part of the strate- gy of an enterprise, and according to the current situation of development of real estate economy, it is very important for the development of the whole economy to predict the future development trend. The proposal of supply side structural reform measures could resolve the problems of remaining capacity and high inventory, which makes China＇s real estate industry present a new atmosphere. In this paper, a typical case, the listed real estate company ZHONG HUA Real Estate Enterprise Company Limited was selected to analyze its conditions, finding that inventory ex- cess production capacity and low land use efficiency were common problems in the development process of real estate industry at present. In order to solve these problems, some concrete suggestions and countermeasures were proposed from the government control management, real estate management and property buyers de- mand management.
